The Success Coach Skeptic


Remember the good old days? You know, simpler times when men wore hats to work, no one cursed on television, and children always obeyed their parents? Those were the days when people talked to their friends in person instead of responding to their texts by Instagramming their Facebook posts. And yes, those were the days when all college students were responsible, mature self-starters who achieved academic success purely through individual effort and drive.


Though the success coach program at my university has grown in popularity and esteem every year since its inception, I still occasionally come across a professor or administrator who remembers history this way and thus remains dubious of the whole idea of success coaching. Conversations with these "Success Coach Skeptics" usually begin with the phrase, “In my day…” and end with the word “coddling,” such as, “In my day, we had to sink or swim on our own. We didn't have any of this ‘success coach’ hand-holding. It’s just plain coddling!”

Times Have Changed

In some ways, they’re right. Times have changed. For one thing, fifty or even thirty years ago, fewer career paths required a college degree. In 1960, fewer than one in ten adults had earned a bachelor’s degree or higher, and that was okay- many high school graduates found gainful employment in careers that didn't require one. Today, however, college educated workers make on average 40% more than those who only have a high school diploma.  Our 21st century economy requires more highly educated workers, and as of 2012, fully one in three adults aged 25-29 is attending or has attended college (NYTimes, 11/5/12).

Since today’s pool of college students is larger, it just makes sense that some of these students will struggle harder to achieve academic success than the more self-selecting, smaller pool of yesterday. Should we tell those students who arrive at college lacking a skill like time management to drop out and find a good job that doesn't require a college degree, such as the manufacturing job that left town for China ten years ago and isn't coming back? Or do we provide these students with an extra resource to help better prepare them for the economic opportunities of the 21st century?

Cultural Changes Too

In addition, changes in family size as well as cultural attitudes toward parenting have changed the way many children are raised. When you grow up as one of five, as I did, you learn from an early age how to do many things yourself. But the majority of kids today come from families of one or two kids instead of four or five, and that means children get all the benefits as well as all the drawbacks of greater parental attention. You know what I’m talking about, that’s right… if you ever want to win the award for scariest costume at a student affairs Halloween party, come dressed as a “helicopter parent.” However, while we should have a serious, culture-wide discussion about whether parents are doing too much for their kids these days, it’s certainly not the fault of the student who shows up freshman year with a deficit of perfectly-honed life skills. At the other extreme lay students who come to college having had next to no parental or family support system. These students have, in some cases, basically raised themselves, and they come lacking life skills for an entirely different reason.

Coaches Are Teachers First

I know that these skeptics just want, as do I, to best serve our students’ long-term interests. They feel that if students are hand-held or “coddled” through college, they will fail to gain the self-sufficiency necessary for achieving success in the real world. Fortunately, that’s not what we do! Success coaches, much like athletic coaches, are first and foremost teachers. A tennis coach doesn't play the game for the athlete, but he does do his best to make sure that, when that player walks onto the court, she has all the tools she needs to win the match. And if her skills are lacking in one area or another, he teaches her how to improve.

An Open Door

But let's say the skeptic (or skeptics) at your institution are still shaking their heads. For those skeptics, I’ll walk out of this philosophy class and into a science lab. (Oooh…Bunsen burners, nice touch!) Let’s talk evidence. Every year since our success coaching program was instituted, the faculty has been asked to fill out progress reports on students in their classes who are also in the success coach program. We know that we are asking already busy professors to do even more paperwork, so we focus on six questions we feel are the most important (another blog, another day.)  The first year, we received a few responses, the next year a few more, and now, the vast majority of professors regularly give us their feedback. Professors routinely call me to request that one of their students be given a coach. Many want to know from Day 1 if any of their students are working with success coaches already so that they can give that student all the help he or she needs. Word has gotten around the student body as well. While, initially, some students thought needing a success coach meant getting singled out for being behind, now students contact us directly asking to get in on the action. Most of the success coaches in our program are women, and just this past September, two athletes went in to their coach and asked, "can we have one of those ladies? You know, those ladies that help you get your GPA up?" I've even had multiple students ask me if they can keep coming in even after they’re no longer mandated to do so. The answer is always the same: my door is always open.

And if any Success Coach Skeptics out there want to continue the discussion, I can’t pay for the plane ticket but…my door is always open.

Susan Marion is the Coordinator for Success Coaches at Tiffin University, in Tiffin, Ohio. She was instrumental in starting success coaching at the institution in 2007.  The program now has fifteen part-time success coaches and supports almost one hundred students who are at risk academically.

Blog, UncategorizedSusan Marion