Online Success Coaches: Providing Community and Guidance for Online Students


I recently spoke with a woman who works as a success coach exclusively for students who are getting their degrees online. We discussed the similarities and differences in our jobs, and I was most intrigued by two ways in which online success coaching is unique.

The first is something I hadn't thought much about until now, but once we started talking about it, it seemed so obvious. That is the idea that part of an online success coach's job is to connect students to or provide students with communities of fellow students and educators. This type of community building occurs organically (if not always effortlessly) on campus, as students live, work, and study in the same physical environment. As any of us who has spent time on one, whether as a student or faculty member, knows, college campuses are rich social environments where any variety of clubs and gatherings, both informal and formal, encourage students to get involved and interact with one another. Having a sense of community can make students feel more invested in their experience as well provide support when he or she is feeling frustrated or is struggling. This is why so many weight loss programs encourage us to share our progress with friends- it's all so much easier when we know we are not alone.

While online students do participate in discussion threads and other class-related group projects, many online students do not explore opportunities (either because there are none or because they do not know how to seek them out) for greater social interaction. This lack of a greater sense of community deprives students of the social, academic, and motivational benefits that the group provides. Online success coaches themselves act as connections to a larger school community, but many go further. The success coach with whom I spoke realized that many of her students were young moms who were trying to get their degrees while simultaneously working and taking care of children, so she started an online support group where they could connect to each other directly. The group was an instant success, and since that time she has started an online group for young men and another for students veterans and military spouses. 

Secondly, the demographic spectrum of students who get their degrees online is much broader than it is for brick and mortar college students. Many of these students, like the moms discussed previously, are older and work full time jobs or take care of families in addition to attending school. While this generally means that these students come to school more mature and responsible than your garden variety 18-year old, scheduling can still be tough. Many of the students who do work are in school precisely because the jobs they have are often "survival jobs," - relatively low paying and scheduling instability. A student who works as a restaurant server, for example, may think he has time to work on a paper on Thursday only to learn Wednesday night that the shift schedule has been changed and now he has to work. A student raising a child may be just sitting down to study for that midterm when she gets a call from school telling her that her child is sick and needs to be picked up. A student working as a server AND raising a child may have both of those things happen in the same day, and then she's really got to scramble!

One of an online success coach's most important jobs can be to help students navigate these scheduling complexities.   Ultimately, all success coaches primary goal is to do whatever they can to help a student achieve his or her goals; online coaches, however, do this job in an ever-growing environment with its own unique challenges. 

Susan Marion is the Coordinator for Success Coaches at Tiffin University, in Tiffin, Ohio. She was instrumental in starting success coaching at the institution in 2007.  The program now has fifteen part-time success coaches and supports almost one hundred students who are at risk academically.