Creating a Success Coaching Program from the Ground Up
The other day I had the privilege of meeting with two women who work in the academic support center at our local community college. These women have been wanting to start a success coaching program for some time, believing that, especially on the community college level, where students have an even more diverse range of needs and challenges than at a typical four-year institution, a success coaching program could provide huge benefits to their students. We had a great conversation about how we launched the success coaching program at my university, how it works, and what we've learned in the years since its inception. I'd like to share a few of the highlights here.
SELLING THE PROGRAM
As we learned first-hand at my university, the reasons why a school needs or could benefit from a success coaching program are not always immediately apparent to administration, faculty and staff. Often, this is because many people simply don't know what success coaching programs do. Students already have access to academic advisors, counselors, and tutors, they say. How would this be any different? Wouldn't success coaches be at best redundant and at worst interlopers stepping on the toes of those who are already doing these jobs? In order to garner support for any nascent success coaching program, it is essential to communicate to faculty and staff that success coaches work as partners with professors, coaches, and counselors, and that the primary job of a success coach is to act as a singular point person who helps students pinpoint and navigate any challenges that might arise, academic or otherwise. Success coaches also act as mentors and role models to students, some of whom have few (if any) others to look to. Sure, some students find mentor/mentee relationships with a particular professor or coach, and those relationships can be incredibly gratifying, but not all students are so lucky.
Perhaps the most persuasive way to get a university on board when starting a success coaching program is simply to share the numbers. Our success coaching program has unequivocally improved retention while vastly reducing the numbers of students who have been dismissed from the university. In fact, the retention rates of students in our success coaching program, who are statistically most at risk of dropping out or being dismissed, are just as good or better than those of the general population. Math! She tells no lies.
Just as most organizations thrive or fail on the effectiveness of their human resources, so it is with success coaching programs. Hiring the right people is essential, and over the years we have found a few types of people who generally make the best coaches. Probably the largest percentage of our coaches are retired educators, but that is not the only model that seems to work. We have hired coaches from the business world who have experience mentoring others, former social workers, HR directors, and people who have spent time in student affairs. Regardless of their career origins, all of our best coaches seem to have one thing in common: experience building one-on-one relationships which focus on the needs of others.
GIVING THE PROGRAM A MISSION
Finally, a successful success coaching program must have a clear understanding of the job at hand. We are not professors. We are not counselors. We are sounding boards, detectives, friends and, more than anything, facilitators. We connect students to the resources they need to succeed, for we know that their success helps not just the students themselves but all of us. The more well-educated our workforce and citizenry, the better off we all are, and success coaches know that our primary goal is to help facilitate that success in any way we can.
Susan Marion is the Coordinator for Success Coaches at Tiffin University, in Tiffin, Ohio. She was instrumental in starting success coaching at the institution in 2007. The program now has fifteen part-time success coaches and supports almost one hundred students who are at risk academically.