Is Technology replacing Advising?
According to MarketWatch, by 2035 there will be 2.7bn students worldwide and in order to meet this demand we would need to build two universities per day over the next 20 years. Couple this growth with tightening budgets in higher education and cuts have to occur somewhere. Are you currently experiencing this in student services on your campus?
MarketWatch also indicates that EdTech will be a $252bn industry by 2020. We can register students without a human interaction. Students can get career or academic advice through search engines and phone apps. It’s the Big Bang of EdTech, but if technology slowly replaces advising our retention crisis will only deepen.
Advising through technology with no human contact is largely transactional. The truth is that many students would still achieve their academic goals with this type of advising. However, we all know students vary by college and university and a majority of them require an interpersonal connection.
On the surface, computers are unable to replace the value of human interaction.
When you look a little bit deeper, we see that individuals seek out advising and student support roles because they care about people and this is their opportunity to shape the lives of others.
At the core, we have students who are facing new and unique challenges every day and require support from an actual person who is trained to drive their college experience.
The trick is providing technology that allows front-line student support to do their job effectively and efficiently. Don’t replace technology with advising, rather provide smarter tools so advisors can do what they love. The question becomes not, “Is technology replacing advising,” rather, “Which technology is ideal for my staff to effectively support students?”
If you value that human interaction on the advising front, then work to align a technology solution with campus culture, student success initiatives and the needs of your students.
Select technology that reflects campus culture. You can purchase a wide range of data analytic products. Deciding upon a complex solution without a campus culture to match and you could end up with superfluous data.
Align your student success initiatives with a retention solution. Technology should mirror the student success initiatives you have or want to put into place.
Align technology with the needs of your students. Institutions serve different types of students and it’s important to ensure the data that you are gathering and utilizing to engage students is most pertinent to your institution.
Student advising can be incredibly rewarding. Connecting the dots for a student and working to constantly connect their hard work to the value of a degree and their future is necessary. These conversations can happen through careful strategy and planning. In other words, retention technology should allow you the time to think about how you will advance your students rather than trying to figure out who actually needs your support.
Aviso Retention provides analytics, software and expertise to increase student retention and engagement. Click here to learn more.