Marketing Coordinator

Marketing Coordinator(Columbus, Ohio)

Founded in 2012, Aviso Retention is a student retention solution that helps colleges and universities solve one of the biggest challenges in higher education: keeping students engaged, optimizing the chances of student success, and avoiding attrition. Aviso does this in a holistic way, by combining proven coaching methodologies with supportive software tools and predictive analytics. Please visit avisoretention.com to learn more about our company.

Position Overview

This full-time position is responsible for implementing and executing on marketing strategies at Aviso Retention.  This Marketing Coordinator must have an interest in targeted marketing to higher education institutions. Varying messaging strategies will be required to attract college decision makers at the  President, VP, and Director levels.

Responsibilities:

  • Execute on the strategic marketing plan for the organization.

  • Support sales staff through various marketing strategies.

  • Execute tasks associated with the company’s conference plan and driving attendance to events and trade shows.

  • Implement a well-coordinated communication strategy including social media presence.

  • Assist with website content updates.

  • Increase marketing efforts to obtain quality lead pools and partner with the sales/client success team through cross-functional collaboration.

  • Implement coordinated and targeted nurturing campaigns.

  • Keeps marketing materials and trade-show materials inventoried and coordinates logistics.

  • Manage to an overarching marketing budget.

  • Seek and analyze competitor marketing and sales materials to direct revisions to internal marketing efforts.  

  • Research and analyze competitive messaging, pricing and products and capitalize on opportunities.

  • Perform analysis of marketing and sales data in higher education.


Qualifications:

This person should have excellent verbal and written communication skills, with knowledge of implementing an overall marketing strategy.   The knowledge, skills and ability include:

  • Self-motivated and the ability to take initiative when necessary

  • Job reliability and attention to detail with drive for continuous improvement

  • Ability to apply critical and innovative thinking to solve problems and find opportunities

  • A business-oriented mindset with a comfort working in a highly entrepreneurial environment and an interest in growing a solution focused on student success

Applicant Instructions:

  • All applicants must be legally eligible to work in the United States. No visa sponsorship available at this time.

  • Applicants can submit their resume and cover letter online by visiting: https://aviso.formstack.com/forms/avisoapp

Education and Experience

A Bachelor’s degree and experience in marketing and lead generation channels.  Higher education marketing experience is a big plus.

Compensation and Benefits

Aviso Retention offers a competitive salary and benefits package.