Marketing Manager (Columbus, Ohio)
Founded in 2012, Aviso Retention is a student retention solution that helps colleges and universities solve one of the biggest challenges in higher education: keeping students engaged, optimizing the chances of student success, and avoiding attrition. Aviso does this in a holistic way, by combining proven coaching methodologies with supportive software tools and predictive analytics.
This full-time position is responsible for leading and directing all aspects of the marketing functions at Aviso Retention. This Marketing Manager must have an interest in targeted marketing to higher education institutions. Varying messaging strategies will be required to attract college decision makers at the President, VP, and Director levels.
Direct, develop, and execute the strategic marketing plan for the organization
Develop, execute and manage all marketing channels including, but not limited to tactical, digital and content marketing strategies
Drive prospective customer lead activity through various marketing channels and achieve monthly targets of qualified leads to pass on to the sales team.
Oversight and implementation of conference plan process to ensure quality execution.
Driving attendance to events and trade shows.
Manage Aviso Retention website
Design, build and maintain a well-coordinated social media presence.
Measure and report performance of all marketing campaigns analyzing and assessing against goals.
Increase marketing efforts to obtain quality lead pools and partner with the sales/client success team through cross-functional collaboration
Develop coordinated and targeted nurturing campaigns
Collaborate with leadership team members to ensure key initiatives and campaigns are aligned.
Manage to an overarching marketing budget with oversight on spend levels, strategies and tactics within key segments
Seek and analyze competitor marketing and sales materials to direct revisions to internal marketing efforts.
Research and analyze competitive messaging, pricing and products and capitalize on opportunities
Perform analysis of marketing and sales data in higher education.
This person should have excellent verbal and written communication skills, with extensive knowledge of developing and executing an overall marketing strategy. The knowledge, skills and ability include:
Intimate understanding of traditional and emerging marketing channels.
Demonstrated success with marketing and lead generation for high growth environments in higher education software
Strong background in data driven decision making
Very high attention to detail with drive for continuous improvement
Strategic-minded, yet willing to execute tactical workload; ability to work effectively in teams
Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (Google analytics, etc.)
Up-to-date with the latest trends and best practices in marketing and measurement
Must be comfortable presenting and communicating to all levels of management, and have the ability to coordinate feedback from internal cross functional teams
Strong analytical skills – comfortable working with, interpreting and presenting data
Confidence to take the lead when working collaboratively with other teams across the organization
Ability to effectively communicate information and ideas in written and verbal format
Strong technical understanding and ability to master unfamiliar tools quickly
Ability to take initiative with limited direction when necessary
Ability to apply critical and innovative thinking to solve problems and find opportunities
A business-oriented mindset with a comfort working in a highly entrepreneurial environment and an interest in growing a solution focused on student success.
All applicants must be legally eligible to work in the United States. No visa sponsorship available at this time.
Applicants can submit their resume and cover letter online by visiting: https://aviso.formstack.com/forms/avisoapp
Education and Experience
A Bachelor’s degree and experience in marketing and lead generation channels. Higher education marketing experience is a big plus.